Position Announcement: Director of Communications

Mountain View, CA

The Sobrato Organization or “TSO” is a multi-generational, family-owned firm based in Silicon Valley. For nearly 70 years, the Sobrato family has been developing commercial real estate for high-growth companies, building multifamily communities, investing in entrepreneurial enterprises, and giving back to the communities in which the family lives and conducts business. TSO is comprised of three synergistic enterprise units, all served by a shared enterprise operations platform:

Real Estate & Development: With activities dating back to 1953, their Real Estate operations represent an active investment portfolio of land, commercial and residential properties centered in Silicon Valley and extending the length of the West Coast. Their mission is to develop, acquire, own, and operate profitable real estate projects that prioritize sustainable design and the wellness of employees and that benefit the communities in which they are located. They seek to deliver competitive risk-adjusted returns through development, acquisition, disposition, and asset management.

Sobrato Capital: Sobrato Capital seeks to sustainably grow the taxable and tax-exempt investment assets of the organization in support of TSO’s broader business and philanthropic goals, while serving as a partner of choice for their managers and a thought leader for the family and the organization.

Sobrato Philanthropies: Sobrato Philanthropies partners with communities to meet immediate needs, address systemic barriers, and pursue social justice to build a more equitable and sustainable world. Guided by the business philosophy and personal values of the Sobrato family, three generations engage in grantmaking, advocacy, impact investing, and collaborative efforts to create impact locally and around the world.

The three enterprise units of The Sobrato Organization work together synergistically to achieve the mission and vision of the Sobrato family. The integration of Sobrato Philanthropies with Sobrato Real Estate, and Sobrato Capital serves to unify the Organization, creates efficiencies, and adds purpose and meaning to the Organization’s activities, and represents an exciting inflection point as the family seeks to increase its impact significantly both locally and globally.

Mission & Values: The Sobrato Organization’s mission is to build a more equitable and sustainable world through business and philanthropic leadership. We work to inspire current and future generations to steward family resources in service of others around the world. TSO has established a deep legacy in Silicon Valley that includes a commitment to community, and the family’s values honor and promote this legacy.

The family’s mission and values guide all of TSO's business and philanthropic activities.

REPORTS TO: Tamara Lewis, Chief People Officer

Summary

The Sobrato Organization (TSO) is in a transformational time having defined a bold company vision – TSO 3.0 – which reimagines their work in today’s world, and they are looking for a creative and strategic communications expert to develop and implement their first internal and external communications strategy. Reporting to the Chief People Officer, the director will work to foster a cohesive voice and promote inclusive dialogue within and outside TSO to drive progress on TSO
3.0 and other priorities across the three enterprise units and strengthen the TSO’s leadership and reputation.

In these efforts, the director will work effectively with internal stakeholders including the Sobrato family, leadership, and business units across the enterprise; and external stakeholders including key partners, the media, peers, and policymakers to advance TSO’s goals and drive results across the enterprise. They will be responsible for crafting powerful, memorable messages, protecting and extending TSO’s reputation and interests, and ensuring that business goals are broadly supported by a robust communication vision.

The ideal candidate is an innovator who can design and lead an integrated communications strategy, advise, and oversee execution, effectively collaborate with and influence cross-functional leadership (family, executive team, and staff).

Responsibilities

Job Responsibility 1: Communications Strategy

  • Develop annual internal and external communications plans, goals, objectives, and strategies and lead the execution of communications programs. Align all communications programs to TSO’s business goals and priority initiatives.
  • Develop and lead TSO’s public relations program to position TSO as a high-performing, mission-driven organization committed to equity and sustainability and employer of choice in trade, local and business media (TSO 3.0).
  • Ensure TSO’s vision, mission(s), strategic framework, and core activities are effectively communicated to relevant and specified audiences.
  • Guide the strategy and messaging for internal (family, leadership, and staff) and external printed and digital communications materials, for TSO, including impact reports, newsletters, brochures, intranet, website, social media and public relations messages and collateral.
  • Appropriately increase TSO’s public presence by proactively seeking out and assisting in the development and preparation of opportunities for family members, leadership, and appropriate TSO staff to represent their work externally through speaking engagements, press appearances, conferences, and others on issues important to TSO.
  • Oversee and drive the development of strategic media strategies and plans to deliver innovation and business outcomes. Define the media metrics for success.

Job Responsibility 2: Internal and External Partnerships and Communication

  • Ensure internal/external communications alignment.
  • Ready TSO for advanced media relations, designed to illustrate TSO’s success, values, expertise, and thought leadership.
  • Maintain relationships with key reporters and media outlets, proactively identify media opportunities, and organize public relations events.
  • Manage and oversee key relationships with external communications/brand consultants, media, and other key stakeholders.
  • Collaborate with leadership and staff to promote dialogue that keeps internal stakeholders informed and aligned around TSO 3.0, DEI, and other key enterprise and enterprise group specific initiatives.
  • Support group-specific communications by implementing and executing a strategy to support the communications needs for each of TSO’s enterprise units.

Job Responsibility 3: Internal Communications Operations

  • Ensure consistency of communication processes and messaging/branding of TSO’s initiatives by maintaining a comprehensive infrastructure for internal communication activities, including guidelines, protocols, and procedures for responding to and handling media inquiries, the creation and circulation of internal and external communication materials, style and formatting consistency for written materials, and approval processes.
  • Develop and manage an annual internal communications strategy for key stakeholders, including the family, leadership, and staff, that connects to TSO’s values and strategic priorities (TSO 3.0).
  • Identify, coordinate, and support external communications opportunities for family, leadership, and staff.
  • Provide direct writing and messaging support to family and senior leaders.
  • Support executive leadership to deliver consistent and clear communications on major TSO initiatives, including presentations/speeches, written communications, talking points, and Q&A’s.
  • Maintain relationships with key reporters and media outlets, proactively identify media opportunities, and organize public relations events.
  • Incorporate inclusive communication strategies to help build a diverse organization that values, respects, and taps into different backgrounds and perspectives.

Other responsibilities as assigned

Requirements

  • Bachelor’s Degree in Communications, Journalism, or related field and at least six years of experience in a senior communications or PR role.
  • Demonstrated expertise in leading complex communication activities. Strong business acumen, a track record of excellent stakeholder management, and the ability to lead and influence.
  • Exceptional writing skills, including the ability to craft powerful, engaging, and broadly accessible messages.
  • Ability to work effectively in a multi-faceted organization and build strong relationships across a diverse set of internal and external stakeholders.
  • Outstanding strategic thinking, planning, and communications skills, and must be an innovative thought and action leader.
  • Comfortable with data analysis to drive decisions.
  • Fluency with website management platforms, digital media tools, and some design experience.
  • Ability to work successfully within a team, handling multiple projects, and meeting tight deadlines under pressure.
  • Excellent interpersonal communication skills and ability to build and facilitate good working relationships with staff at all levels in TSO, family, and external stakeholders.
  • Exceptional writing, editing, and presentation skills with strong attention to detail and focus on a message-oriented approach.
  • Understanding of policy and practices relevant to The Sobrato Organization core areas of real estate, securities investments, and philanthropy highly desirable.
  • Experience working in a family-owned enterprise a plus.

For more information, please contact

Heyman Associates: Kira Levin
Senior Associate
(415) 818-8037
klevin@heymanassociates.com